About AVplanification
How would you describe your ideal client?
Before using business-monitor.ch, how did you identify new potential clients?
AV : This involved many hours of research, using search engines such as Google. But these kinds of search engines produce millions of results which are of little interest to us. We also made use of directories such as Local.ch, but it didn’t take long to reach the limits of their usefulness. We managed to identify some local carpenters, but we found it impossible to filter these with more specific criteria.
What do you think makes business-monitor.ch different?
AV : Firstly, we did a search using keywords, just like with Google. But instead of returning millions of Internet pages of little use, the business-monitor.ch search engine suggested companies that we could then filter; this difference is fundamental. For example, we were able to identify an engineering firm with a history of conventional construction work, but which had recently launched a project using timber. With the keywords appearing on their website, we were able to find them easily. Our services match perfectly with the needs of these kinds of companies. Being able to offer our services at the perfect time means we can then sell our services.
How would you describe your increase in efficiency?
Would you recommend business-monitor.ch?
AV : Absolutely, but not to my competitors…